![]() This number represents radical growth, as MBW points out that it was only 18 months ago that the number of new tracks being uploaded daily to DSPs was a mere 60,000. Like Cooper, Grainge, too, suggested this meant the majors would only become more vital in navigating the enormous traffic (plus “associated content” on social platforms). ![]() 27, UMG’s Sir Lucian Grainge addressed the Music Matters conference in Singapore and repeated the figure, saying 100,000 tracks were being “added to music platforms every day,” per MBW. “Most creators don’t have the capital, the skill levels, the expertise to do all of that and be successful,” Cooper said. The complexity of being able to separate one’s music from the other 99,999 tracks uploaded that day is incredibly complex incredibly difficult.”įor Cooper, there’s a silver lining in that for record labels, as he said he believes artists will come to rely more on what labels can offer to distinguish themselves in an era where the coming of fresh W3 platforms will only make standing out from the crowd more difficult and complex. 12, saying, “Today, on any given day of the week, roughly 100,000 tracks of music are uploaded to SoundCloud, Spotify, Apple so on. MBW reports that outgoing WMG CEO Steve Cooper spoke to the implications of that figure at a Goldman Sachs event on Sept. ![]() The 100,000 daily figure was cited by the CEOs for both Universal Music Group and Warner Music Group at industry events in September, according to Music Business Worldwide, which used the staggering number as its Stat of the Week on Thursday. ![]()
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